tZERO — Event strategy, content and CRM for a regulated fintech Skip to content
Alexander Zito
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Multidisciplinary Marketer

Campaigns and the systems behind them.

I build marketing that works on both ends — the campaigns people see and the systems that make them run.

View selected work Resume
Alexander Zito, head-and-shoulders portrait against a light grey background.
231K+
LinkedIn impressions
tZERO · 2026 · account-level
1.7M
X impressions
tZERO · 2026 · account-level
17.5%
Peak email open rate
HubSpot · vs 2.7% before
18
Speaking opportunities
Event program · 2026

Selected work

All work
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Strategy, creative execution, and the systems in between.

My experience spans fintech, healthcare, sports and agency environments, with work across content, email and CRM, event strategy, web, and AI-enabled marketing.

What interests me most is the intersection of the three — turning complex subject matter into clear campaigns, stronger systems, and measurable audience engagement.

Currently
Marketing Associate, tZERO
Industries
Fintech, healthcare, sports, agency
Education
B.S. Advertising & Public Relations, magna cum laude — Kent State University

Capabilities

Where each one shows up

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Selected work

Five companies, one throughline.

Fintech, healthcare, agency and media — content, CRM, events, web and AI-enabled workflows.

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All work
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What I did
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Phase 4

“What I did” modules for this project are written in Phase 4. The template above renders whatever the content file provides — tZERO shows two live modules as proof.
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Impact
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Attribution is stated per metric: produced by me is work I personally created; contributed is account- or program-level performance I supported; team is a collective outcome.
About

Marketing that works on both ends.

I'm Alex Zito, a multidisciplinary marketer working across content, social, email and CRM, event strategy, web, and AI-enabled creative. I build campaigns and the systems behind them — turning technical subject matter into clear, measurable audience engagement.

My experience spans fintech, healthcare, sports and agency environments. At tZERO I rebuilt event operations on an automated workflow, produce near-daily social content, and redesigned the HubSpot newsletter. Before that I launched TheraPanacea's U.S. website and owned its ASTRO email program, ran campaigns for six oncology clients at G3, directed a repositioning campaign for Cavs Care, and designed sports graphics for ONE37pm.

The thread through all of it is the same: work on the marketing people see, and on the systems that make that marketing run.

Alexander Zito, head-and-shoulders portrait against a light grey background.
Marketing & operations
Campaign strategy, content, social, email & automation, event marketing, audience segmentation, SEO, paid social
Platforms
HubSpot, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, Sanity CMS, WordPress, Jira, Figma, UTM tracking
Creative, technical & AI
Photoshop, Illustrator, InDesign, HTML email, copywriting, ChatGPT, Claude, Gemini, NotebookLM, Synthesia
Resume

Alexander Zito

Multidisciplinary marketer working across content, social, email and CRM, event strategy, web, and AI-enabled creative. Builds campaigns and the systems behind them, turning technical subject matter into clear, measurable audience engagement.

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Experience

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Education
Kent State University
B.S. Advertising & Public Relations, magna cum laude · December 2024 · Kent, Ohio
Skills
Marketing & operations
Campaign strategy, content marketing, social media, email marketing & automation, event marketing, marketing communications, audience segmentation, SEO & web optimization, paid social (LinkedIn, Meta)
Platforms & analytics
HubSpot, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, Sanity CMS, WordPress, Jira, SurveyMonkey, UTM tracking, Figma
Creative, technical & AI
Adobe Photoshop, Illustrator & InDesign, Canva, HTML email, marketing copywriting, generative AI (ChatGPT, Claude, Gemini, NotebookLM, Synthesia)