2024-Present
TheraPanacea, a French-based AI innovator in radiotherapy and oncology, is transforming how clinicians plan, adapt, and deliver treatment through advanced automation.
As the U.S. Digital Marketing Strategist, I build the company’s full U.S. marketing engine, brand positioning, product storytelling, conference strategy, and digital presence, establishing TheraPanacea as a serious player in the American radiation oncology market.
Solution
I laid the foundation for TheraPanacea’s U.S. brand presence by leading all digital and clinical marketing efforts. This included developing a fully U.S.-focused website, creating clear product messaging tailored to American clinicians, designing conference assets for AAPM and ASTRO, and producing case studies, sales materials, and email campaigns that highlighted real clinical value.
I strengthened the company’s visibility through strategic LinkedIn content, partner use cases, and physician-centered storytelling, helping position TheraPanacea as a credible AI leader in U.S. radiotherapy and oncology.
Problem
TheraPanacea had little U.S. brand awareness, no localized website, and product messaging that didn’t resonate with American clinicians. The value of its AI-driven workflow modules wasn’t clearly communicated to U.S. buyers.
